PRIVACY POLICY
Updated 29 March 2023
We are committed to protecting the privacy of our users. This privacy policy explains how we collect, use, and disclose personal and non-personal information about you through our mobile game.
Please read our policy or select from the different section headings below to learn more:
1. Personal information we may collect from you and how we use it
2. Data storage
3. Information sharing
4. Security and safety
5. Your rights
6. Changes to this Policy
1. Personal information we may collect from you and how we use it
Registration as a user
When you interact with our Apps, we do not require you to provide information that identifies you personally. Instead, we collect and identify your device primarily using your mobile device advertising identifier, e.g. Apple’s iOS Identifier for Advertising (IDFA) or Google’s Android Advertising ID, as well as other identifiers.
The information you submit
Information we may collect about you:
Details of any requests or transactions made by you within our Apps, to contact us or where you subscribe to our email newsletters.
Communications you send us directly either via email, letter, fax or phone to report a problem or to submit queries, concerns or comments regarding our Applications or their content.
Information from surveys, promotions and competitions we may from time to time run on the Apps, if you choose to respond to or participate in them.
Details of your visit to the Apps such as how you navigate and use our content, and what links or promotional content you click on.
When you submit or click on an email, message or other form of communication from us, within our Apps, including information you post in the form of comments or contributions to discussions.
Through the app store, Facebook, Twitter, or any other social media site, or when you install any of our Apps or make a purchase.
We collect the information that you provide to us, for example when you communicate with others or post, use messenger or chat services, upload or store content, contact our Technical Support team, or provide billing information.
Log Information. We may automatically collect information about your use of our Services and your device, including your IP Address, device model, browser version, operating system type, operating system version, mobile network information, device settings, and software data.
Information from Cookies and Other Technologies. We may collect information using web beacons, cookies, and similar technologies. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, count visits, and understand how users interact with ads. Web beacons are electronic images that may be used in our Services and help deliver cookies, count visits, and understand usage and campaign effectiveness.
Information from Others. We may collect information about you when we receive it from other users, third parties, and affiliates. For example, when you connect your account to third-party services or sign in using a third-party partner (like Google Play Game Services, iOS Game Center or Facebook), we collect information in accordance with the privacy policies and authorization procedures determined by those services.
Device information
How we might collect
We may collect certain technical information when you use your device, either smartphone, tablet, PC or Mac, to access or use our Apps.
Some examples of information
Device type
Operating system and operating version
Browser type
Mobile network information
Territory
HTTP header information
Your device's unique identifier, which is encrypted (excluding anonymous players)
In-app progress, including time, in-app purchases, purchases, game play history, in-game rewards, state of play etc.
This information helps us to provide an effective service through our Applications and to collect statistical information about how our content is used.
Log information and unique visitor numbers
How collected
When you use the Apps
On install or uninstall of the Apps
Some examples of information:
On install of an App, the IP and unique device details are encrypted and assigned an anonymous identifier tag.
The identity of your Internet Service Provider (ISP) or mobile network provider.
Registration details to the Apps.
Date and time the Apps are opened, including session length of play-time within the Apps.
Areas of the Apps you visited, including any links or features you used.
Browser type, language, click-stream data.
In-game registration details, including username and email (encrypted email address).
Statistical data about your interaction with our Apps.
Analytical tracking tools/code
By continuing to use the Application, you consent to our App device identifier settings.
What do we use the information for?
Some examples
To enable us to manage and maintain your account with regards to state of play, purchases and updates, including all associated devices linked to your account details.
To provide you with the functions and features of the Apps.
To enable us to ensure our content works with your devices and operates to the optimum performance of your device.
Ability to manage your in-game App rewards and any in-game achievements.
Ability to contact you to inform you of updates, or rewards and special offers, or new content and/or features.
Ability to fully provide you with all features of the Apps, including support sites, and customer support contact routes.
To provide you with the information, products or services that you request from us or which we feel may be of interest to you, where you have consented to be contacted by us for such purposes.
Where advertising is supported, to provide advertising that is tailored to your needs where possible.
Internal operations to allow troubleshooting, data analysis of App usage, testing, research and service improvements.
To report aggregate or match information to any advertisers or third parties associated with the Apps, or the management of the Apps (you cannot be identified from this information).
To associate any information you submit and device information, including associated devices linked to each user account, to help us better understand your use of the App and any of our associated Apps.
Ability to send you push notifications.
Ability to understand your in-game preferences.
To match, where relevant, data received from app stores and associated devices to your account.
To carry out any obligations arising from any contracts entered into between you or us.
To allow you to find and view your friends’ activity in the Apps, when you are connected to our Apps with Facebook.
2. Data storage
We take appropriate technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction.
3. Information sharing
Disclosure of your information
Remember that when you purchase or use the App, you may be transferring your personal data to:
the app stores;
your mobile network provider; and/or
any payment-processing provider.
Please note that payments made on our Applications are made through our payment-processing provider/the app store. You will be providing payment information direct to them and to their secure server, encrypting your payment information and authorizing payment. Information you supply is not within our control and is subject to their privacy policy and terms and conditions.
We may disclose your personal information to agents or contractors who assist us in providing the service we offer through the Applications. Our agents and contractors will only use your information to the extent necessary to perform their functions as instructed by us.
We do not share your personal information with third party marketers, unless we have asked for and obtained your explicit consent. However, we may share to third parties:
Aggregated information that does not identify you.
Where Applications carry in-game advertising, advertisers may collect information to help serve adverts to you.
To protect our users:
4. Security and safety
Security
We understand the importance of ensuring all personal information associated with our users is safeguarded and whilst we take steps to ensure the security of your information, there is a risk that any information transmitted over the internet and stored on a computer may be intercepted or accessed by an unauthorized party.
Public forums
The Applications may allow chat or provide facilities for you to submit comments. Information that is disclosed in these areas becomes public information and you should exercise caution when using these and never disclose your personal information.
Child safety
If you are aged 18 or under, please get your parent/guardian's permission before you provide any personal information to us.
Other app stores or sites that are not operated or managed by us, or not ours.
App stores, Facebook or websites will have their own privacy policies. We recommend that you read these sites or app store terms. We are not responsible for the privacy policies or the content of such sites.
5. Your rights
Under the data protection law, you have a number of rights with respect to your personal information which are:
Correcting your informationYou are entitled to have your personal information updated to ensure it is up-to-date and accurate. This can be done by following the instructions below.
Withdrawing consentYou have the right to withdraw your consent to any processing that is currently being done under your consent. Consent can be withdrawn for some processing by updating your preferences in your online account. You can also follow the process below.
Deleting your informationYou can request that we delete personal information in certain circumstances. These will be specific to each case.
Data portabilityYou are entitled to have us transfer to another controller the personal information that you have provided us with.
Restricting processingYou can request a restriction on the processing of your data in some limited circumstances. Examples are concerns over data accuracy or we no longer require to hold your data but you have requested its retention by us to aid you in a legal matter.
Right to object to processingYou are entitled to request that we stop processing your data for marketing purposes and in other limited circumstances such as asking us not to process your data by wholly automated means or not to analyze your information for targeted content.
6. Changes to this Policy
We may change our Privacy Policy from time to time, so please check back regularly. We will try to notify you in advance where there are any significant or very important changes.